
Soft-Loading: The Beauty Of Textile Fabric Marketing Market
By the China Textile Trade Promotion, the Chinese Home Textile Industry Association, China Textile Union to host the professional market, “Home Textiles Time” magazine contractors, Foshan special-resistant textile industry sponsored “China’s first commercial space fashion soft fitted Award” ceremony at the 10th the Sixth China Home Textile Fair held as scheduled. The event set Yetai mode, stores shopping guide, and stores (windows) image, product display, theme ideas, accessories props, spatial pattern of seven major categories, 21 single awards and the only one “fashion gold” into a Decoration areas approved the design, production, sales elites capsule, this is surprising at first glance, the latter thought the stunning innovations, opened the Chinese textile industry is no doubt bring the edge of the industry set a precedent for common development.
Make life more harmonious environment
Both international and domestic economic situation, or from the textile industry, the development stage, is bound to be a turning point in 2009. Since 2008 the U.S. sub-prime crisis hit more than a year, the textile enterprises in crisis to survive the test. Textile industry leaders feel the pain, frustration in the business, the industry data tables as a thermometer and found that the industry in the design, marketing, two temperature sufficient to promote industrial chain, from the perspective of the healthy development of the enterprise, “nourishing.” As a result, one by one new way of thinking, ideas, creativity came into being. Among them, textile fabric how to become a concern of the industry marketing channels open source hot spots.
This aim has been to respond to a wide range of society. Since the inception by the end of May, after two months of the move event, this selection fabric stores across the country has caused great repercussions. Cloth dealers across the country a number of stores are encouraged to register, entered the competition over members of Beijing, Shanghai, Zhejiang, Guangdong, Shandong, Jilin, Liaoning, Heilongjiang, Xinjiang, more than 20 provinces and regions. Famous cloth brand Jilin Dong Ying, Taiyuan Weimaraner, England, the United States home, home with good, special resistance, Mercure Le, Ruili the United States home, Audrey cloth, scissors, rock fabric, Stretch fabric industries have registration, entry doors Store has been basically the cloth covering the country’s influential brand. At the same time, this event is also supported by the Beijing International curtain fabric Fang Shi Town, South Road, Xi’an, art textile wholesale market (East) and other professional markets, strong support them to actively participate in the activities launched under the distributor.
Soft fitted together so that industries Liang
Over the past five years, we focus on the industry campaign, market manipulation, corporate product quality, internal management, technological innovation, etc. In the meantime, textile industry leaders, thought leaders, practitioners and promotion in the lead, in theory and in practice, in the success and setbacks, and the line and thinking, and change and enter. This year and even next five years, the cultural and creative textiles, channels, and marketing will be our top priority. China Textile, China’s home-improvement needs to be complemented on this lesson, need to have the industry experience of the highest value-added chain and experience. To this end, “Home Textiles era” in “China’s first commercial space fashion soft fitted Award” ceremony, after, in particular, held a press conference, invited Various media reporter for the Chinese domestic soft furnishings industry, campaign, manipulation.
In the “textile era” chief Min seems to daylight saving, China’s soft-installation industry, the future is good. He said: “This competition entries are thinking, and personality, there are characteristics and represents the level of development of the industry at the present stage, allowing the judges very excited, especially the design won a gold medal in stores, almost all individual the highest level. the family soft-mounted home textiles in leading and promoting cultural, scientific way of life has much room for development. ”
In fact, the discerning eyes will understand the original intention of the organizers: to build a textile industry a good fabric store communication platform for the development trend of pulse channel fabric to help textile manufacturers, fabric retail terminals more clearly determine the future direction of development control , and a common hand interactions to improve sales. This is precisely the association journal for the industry and enterprises are true and strong sales of industrial chain link means. “Let the fabric retailers involved in the activities of textile fabrics exhibition.” Become the “Home Textiles Time” magazine’s new ideas.
Sponsor of this event special anti-Textile Industrial Co., Ltd. Foshan King-chiu, chairman and general manager of one is one of the discerning eye. He said that a lot of good products in the domestic terminal for not doing enough, and some even have been distorted because many shop owners are not a true interpretation of fabrics. Cloth fabric factory to do is to realize from the “fabric” to “art” gorgeous upgrading need to have a shop re-creation of the process. “Terminal as, sales capability, the strength, is the ultimate display fabric. It is only through the secondary fabric retailers, value-added in order to sell well, while increasing the sales of the upstream business.” Standing on the perspective of corporate marketing, Liu Total laying bare the business opportunities, he publicly disclosed that “special-resistant” in the country already has have more than 1,000 point of sale terminals, the company set up the Ministry of extension services to provide real improvements for the end of professional services, so that cloth-terminal “good” together.
“Special-resistant” sponsor this event has shown the value of a purely social nature. In the eyes of Liu Jin Zhao, special resistance is a part of the industry, there is no development of the industry there is no development of enterprises. Corporate CEOs to do a stand point of development of the industry to actively support the Society to carry out the activities of service industries, reflects the intrinsic his mouth, textile industry, a strong cohesion, the family soft furnishings industry, “good” it is the driving force lies.
Allow people to enjoy the “poetic dwelling”
In August, red-hot season. Living in 2009 the global financial crisis environment, China’s textile industry, in August, we have felt the unusual temperature of the past – red in the blue dot, which perform a different kind of blue wave after wave of classic: In addition to ” The first cause of China’s soft loading space for Fashion Award “promulgated, as well as the first phase of the Intangible Cultural Heritage into the home textiles exhibition, advocating the industry’s traditional culture and folk customs from the Chinese to absorb nutrients,” 2010 China’s home textile trends, “conference, as well as the” 09 Chinese fashion Hall home life, “the introduction of all manner of modern people’s daily lives and emotional needs of departure, the parties draw inspiration, reflecting the popularity of home textiles in the coming year idea, let people enjoy a different kind, the very characteristics of home life. This way of life is “textile era” editor cited it as “poetic dwelling.”
In August 2009, “Home Textiles Time” magazine just ushered in a five-year anniversary. In this issue of particular concern section, editor Feng Guoping to “lead a new era of home textiles,” the title writes: “I hope in the coming days, but also in the textile areas of consumption and open up channels to train more, and the pursuit of quality and warm quality of life of the reader, through the “textile era” and all readers can be found in an attitude of continuous innovation and to enjoy the ‘Poetic Habitation’ feeling. “This is what a lofty call, what a difficult task, What a vast market, how much better life. To achieve it, the retail terminal stores cloth creation, innovation is also an important part.
As you know, a good fabric end retail outlets not only for the fabric producers, but also for individual consumers is essential. It is like a magic master, drawing out a block of fabrics factory, through a series of design, integration will be followed by turning it into a consumer can purchase curtains, sofas, soft furnishings and other decorative finished product. Fabric stores as a retail terminal connecting cloth production enterprises and consumers, an important bridge, has been playing an important role. However, the current domestic market, the retail fabric stores the specific circumstances of the terminal is still a topic not yet fully clarified. In particular, since the financial crisis hit last year, the world, a large number of foreign trade enterprises started to export to switch domestic cloth, this time in the industry even more urgent need to understand the fabric end domestic market conditions and developments.
Fabric stores in the current development of the retail terminal is still not clarified the situation, the organizers of this event is also fair on-site to build a “09 Chinese fashion home life,” in order to present a truly representative of the overall soft furnishings stores a model for all those engaged in household industries store sales provide a reference terminal. It is learned that in this exhibition covers an area of 150 square meters, on the “09 Chinese fashion home life Pavilion” by the United Kingdom Louis international design company designs, Foshan, special resistance to the company structure, the museum brings together numerous curtain, fabric, bedding, carpets, furniture brand, is a truly one-stop concept of a large textile museum experience for the whole household.
Coincidentally, the market will always be the theory, concepts, and make the best interpretation and deduction. E at the current exhibition, the museum, the reporter saw England, the United States at home, special-resistant, Mercure Le and a number of cutting-edge companies have introduced a whole home decoration venue layout, a theme prominent, distinctive, seamless home living space or shiny, or gentle, or fresh to present before people’s eyes: bedding, curtains, carpets and sofas, vases and candlesticks, decoration and decoration are then the seductive, comfortable, pleasing.
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GLADYS MAGAZINE 2009
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