Perhaps the cult of celebrity has seriously affected the world of advertising too!
Fame by association, or even fleeting fame seems to be much attractive to work hard!
The reason why some young people entering the day is not selling advertising products to their customers, God forbid! Selling? Wow, what a terribly common!
Young people today are not see advertising as a place to sell, see it as an opportunity to get their hands on a good show reel, and, hopefully, engage a wide media coverage.
But the connection between hard work and fame are hard to understand for people – and all advertising suffers.
Strong words indeed, but still do not capture the essence of the vital changes needed … Oh, of course, We have the word "digital" and we also have Web 2.0
Despite these … still no change!
Let's face it we need to discuss the future of advertising to survive.
And the future of advertising is now inextricably linked to time, for broadcasting TV and the problem now is that television is inhabited by intelligent people, educated, media-savvy. And they know exactly how to exert pressure on all the right buttons in the mass market.
However, it is recognized that these bright young things are out of control!
And the tabloids to promote those crazy antics, are encouraged to keep rubbish in progress – and then provides continuous coverage by mass.
Advertising to attract intelligent people, well educated, because, among other things, was very well paid. But financial markets have attracted these people away from Marketing / Advertising providing mass treatment with large and I mean great rewards!
The similarity between television advertising and the young talent is very similar in a huge field of vital importance, none of them knows what communication! And that has caused and continue to cause great harm to the cause of advertising.
So let's take a look once again the communication process.
Advertising and media, newspapers, magazines, TV and radio, with love, saying that "journalists" and said they are "communicating."
There are … never … Just prepare and send messages … communicators who would not.
They are totally aware of these words delicious cognitive dissonance, selective exposure and selective perception. wonderful words, however, profoundly affect the sense our message and we ignore at our peril!
But is the ego that chooses to ignore the word communication, ego, and that "the creativity of the word overused others ", hence the Rush car costs more and more the last creative genius will sell all the wonderful gifts!
Absolute garbage!
Certainly in this day and age of creativity shop alone is not the answer, as if it had always been, for the purposes distributors commercial. creative genius is not the sole criterion of success or failure of marketing.
Our minds are conditioned by the past, not the future. So we want to keep doing things as we always do, even when the results become more and more disappointing. But occasionally, the earth beneath us is changing so drastically that a large part of what we thought we knew so bad, it is clear that we must forge new beliefs or failure.
These are the moments in the marketing. In addition to the current market-mined subjective inclinations of consumer behavior as individuals should be the determining factor, not alien mathematics, although it is clear that they remain an essential tool – but not the main tool.
Sergio Zyman, former marketing director of Coca-Cola had this to say about "The End of Marketing know"
In other words, the problem with marketing today is that, for twenty or thirty years, traders increasingly caught the dangers of marketing.
They have been seduced by the pomp, celebrities, prizes, and fly to a meeting 'in a tropical island, and they forgot that their job is to sell things.
As a result, not a very good job of selling things, and tried to hide their inability to produce results in a black box called "Marketing Magic.
So, to put it bluntly, we need the proper execution of interactive marketing communication, fully responsible, fully functioning and very, very profitable!
About the Author
Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive “event” is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective . Accountable . Communication is predicated on being totally accountable to its Clients.
Discover more on http://effectiveaccountablecommunication.blogspot.com
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