Using the power of the press to promote your business – no advertising!
The news you need! It's true! They really want their stories and articles. Save your time to write your own!
How can working with the media to promote your business
- Articles
- News
- Gifts
Articles
Whatever your business, whether an insurance company, a clothing store, an accounting firm, a fish or a hairdressing salon, there is something you know that other people want to know. You are an expert in their field – are proud!
In every city, every town, there are dozens of magazines, newspapers and newsletters news is published every week or every month. And they have to help fill their pages. How about an advice column on hair care per month of the owner of the show local? O feature financial advice to the accounting firm? Or even a fish "property of the week" of fish? The world is yours (Or low or lobster!).
You've probably seen these features in the local press. But you've probably wondered how they got there. Well, it's easy – Ask us! If you are ready prepared with a small library of articles are well written, to the right audience, and about the right length, then you probably will not be accepted.
This type of enterprise is one of the most effective vehicles. You do not pay any advertising, and is considered a trust and respect of the company, able to give advice.
How to: Choose your target publications and study the style and length of articles published in them. To find out if employees do not accept articles officials and, if so, how to present them. Add your articles to the style and length and appeal readers of the publication. Writing in a style of facts and not include in any case all – no point – the jargon of advertising. Doing so will only publication its advertising sales team to give you a call! Include your contact information and a description of two lines of who you are and what you do at the end of your article.
Then send!
News
Here we must speak of "press releases. Somewhat important is happening in your business and want to tell the press about it. You want to run a story and maybe even send a photographer down.
Well, the news is only going to do if you have something really interesting to report. You may think the appointment of a new sales manager or opening a news bureau new. It can be yours and your clients, but local media do not see it. How can I draw your attention?
How to: make it special. Do something community-local link with you. Get your new sales manager to participate in a fundraiser and then a local report on how they have raised a lot of charity. Get a local figure of great prestige in the community to cut the ribbon for the opening of its new office and a commitment to their designated charity to thank you for your time, or run a draw in the opening of the day with a first prize offered by a local company, with all the money taken as a gift to a local cause.
Now we have to write your press release Press. It has much work to do. It must:
- Be concise and your message effectively in the first two lines;
- Convincing the news editor, is a story of dollars in operation;
- Be well written and tail and topped with a specific title and contact details clear.
Now send with a brief covering letter or e-mail with a flashy title, personally addressed to the editor or journalist, then followed by telephone a few days later.
Gifts
If you normally expect. And in the case of gifts of the press, will certainly answers a lot of bag!
Here's how: offer to give away one of your products or services to an agreed number of readers. For more national titles, usually has to give a retail value. But local media usually can be negotiated. In return, the publication will be a function of your product, include a photo and information contact, and provide readers with a postal address for them if they wanted to be a chance to win. Sometimes, the publication provides the answers for handling you or you can have them all sent to you. Tip: You want all the answers, not just the winners. They are very valuable to you!
How to: find who is responsible for small gifts for the publications of its purpose. The securities will have more people dedicated to this task and usually is called player coordinator publishers offer or give away. small local publications usually have a director of marketing and promotions. Contact your offer and providing a word well written press release about 150-200 on a gift, and a photograph.
These are just three ways to promote your business through the press, without spending money on advertising. Present your products and services through well-written articles, news and promotions they are excellent and proven marketing techniques. Give it a go and start raising your company profile!
Good luck!
About the Author
Sarah McInerney – Words by Sarah Mac – is a creative copy writer with 15 years experience of writing compelling, quality words for business websites, brochures, advertising, press, sales literature, news letters and online material. If you are looking to make an impact using the power of good wording, then visit www.wordsbysarahmac.co.uk
Media Sales Monthly – Jan 2010
Tags: advertising, blog, business, design, magazine advertising sales tips, marketing