Which marketing strategy is being used by this company?
Del Marni’s Restaurant recently received a bad review in a popular magazine. The review described the food as tasteless and overpriced. In an attempt to entice customers back to the restaurant, the manager has introduced a loyalty card where customers dine for half price on their third visit.
Which marketing strategy is being used by this company?
(A) Place
(B) Price
(C) Product
(D) Promotion
D) promotion – using price as the promotional mechanism
WWF Magazine Cover to Cover December 1994 (3/4)
Tags: magazine manager reviews, management, news, social, software, web2.0