Louis Vuitton From Wikipedia, the free encyclopedia
Louis Vuitton (/ LWI Bwiti ??/), commonly called Louis Vuitton, or sometimes shortened to LV, is a multinational French giant is the world leader in fashion goods retail: including but not limited travel luggage, clothing, clothing accessories, watches, wallets, handbags, jewelry, shoes, etc. Founded in 1854, one of the main divisions of LVMH headquartered in Paris, France. Known especially for bags and trunks, the company collaborates with leading figures from the marketing and design (for example the supermodel Gisele Bündchen and fashion designer Marc Jacobs). Internationally renowned and highly appreciated by name recognition in the fashion world, a result of LV has become one of the most counterfeited luxury brands today.
LV is also one of the oldest in the world of fashion began in 1854. It sells its products through its own stores strict, small shops in department stores and luxury online (such an effort against counterfeit). It primarily competes with Versace, Hermes, Gucci, Dolce & Gabbana, Burberry, Dior, Chanel, Fendi, Armani, Prada and other luxury brands like fashion.
Louis Vuitton Story
A mid-19th century, Louis Vuitton was a renowned trunks and luggage retailer. Entering the 20th century, the company has expanded in terms of locations and financial success. From mid-century entered the fashion world, integrating its signature Monogram Canvas into purses and handbags. Its merger to create LVMH became a milestone, and therefore came LV to acquire its luxury fashion image we know today.
The personalities that have sent only Louis Vuitton bags in history include Congo explorer Pierre Savorgnan de Brazza, who ordered a combined trunk and bed of the company and director Leopold Stokowski (for travel), whose trip was designed by the Secretary Gaston-Louis Vuitton.
Louis Vuitton Biography
Louis Vuitton (born August 4, 1821, died on February 27, 1892), future founder your company the same name, was born Jura, France (now part of policy-sur-Valouse Lavans). In 1835 he moved to Paris. The trip from his hometown to Paris was over 400 km (249 miles), and has traveled the distance. On his way, took an unusual series of works for her trip. There he became an apprentice Layetier of households in the foreground. Because of his reputation in his field, Napoleon III of France named Vuitton Layetier his wife, Empress Eugenia de Montijo. Thanks to its experience with the French aristocracy, he developed an experience that makes guests a good deal. It's when he started designing his own luggage, setting of the basis of LV Co.
1854-1892
Louis Vuitton Malletier in Paris was founded by Mr. Vuitton in 1853 in the Rue Neuve des Capucines, in Paris. In 1858, Mr. Vuitton filed its trunk with a flat bottom Trianon canvas (it was light and tight). Before the introduction of Vuitton trunks, trunks round of comparison were used in general to promote water runoff, and therefore could not be stacked. It is gray Trianon canvas plate Vuitton trunk capacity has enabled battery provides easy access. Become a success and prestige, many luggagemakers others began to imitate the style and design of LV.
In 1867, the company has participated in the Paris Universal Exhibition. To avoid duplication of the eyes, changed the design of a striped pattern Trianon in beige and brown 1876.By 1885, the company opened its first store in London, England, in Oxford Street. Shortly thereafter, because of imitation continues his gaze, in 1888, the Damier Canvas pattern was created by Louis Vuitton, bearing a logo that says "L. Vuitton trademark, which means" mark L. Vuitton deposited " or a "L. Vuitton trademark". In 1892, Louis Vuitton died, and the management of the company passed to his son.
1893-1936
After the death of his father, Georges Vuitton has launched a campaign to build the company around the world, presenting the company's products at the World Exhibition in Chicago in 1893. In 1896, the company launched the legendary Monogram canvas and has patents in the world about it. Its graphic symbols, including the four-leaf and flowers (and the LV monogram), were based on the trend of using Japanese and Oriental designs in the Victorian era. Patents later, showed have succeeded in stopping counterfeiting. In that year, George traveled to the United States, where he toured several cities (eg New York, Philadelphia and Chicago), Vuitton product sales during the visit. In 1901, the company launched the Louis Vuitton bag to steam for a small bag to be kept inside Vuitton luggage.
In 1914, the construction of the Louis Vuitton opened on the Champs Elysees. Travel was the biggest by-products store in the world at that time. Stores also open in New York, Bombay, Washington, London, Alexandria and Buenos Aires that the First World War began. Later, in 1930, the Keepall bag was introduced. During 1932, introduced LV bag of Noah. This bag is made from Champagne wine growers initially to transport bottles. Shortly thereafter, the Louis Vuitton Speedy bag was introduced (the two still made today). In 1936, Georges Vuitton has died and his son, Gaston-Louis Vuitton, took control of the company.
1936-2000
See also: Louis Vuitton Cup, Copa America, and LVMH
During this period, the appearance of leather is used in all small purses and wallets large pieces of luggage. To expand its line, the company reorganized its signature Monogram Canvas 1959 to make it more flexible, allowing it to be used for purses, handbags and wallets. Audrey Hepburn was seen carrying the bag in the film Charade (1963). Estimated in the 1960s, returned as an issue of counterfeiting more important to continue the 21st century. In 1966, the Papillon has launched (an exchange cylinder that is still popular today). In 1977, LV owner of two stores, with annual income of 70 million francs (10 million USD). A year later (1978) opened the first store in Japan (Tokyo and Osaka). In 1983 the company joined the America's Cup to form the Louis Vuitton Cup, a preliminary competition (known as a race for the playoffs) for the yacht race. Louis Vuitton more later expanded its presence in Asia with the opening of a store in Taipei, Taiwan in 1983 and in Seoul, South Korea in 1984. The following year (1985), the skin line Epi is introduced.
1987 saw the creation of LVMH. Moet et Chandon and Hennessy, the leading manufacturers of champagne and cognac, (respectively) have merged with Louis Vuitton to form the conglomerate of luxury. 1988 earnings rose 49% more than in 1987. In 1989, Louis Vuitton has come to operate 130 stores worldwide. Entering in the 1990s, Carcelle was named president of BT, and in 1992, the brand opened its first hotel in Beijing Palace Chinese. Other products introduced over the line became Taiga Leather (1993) and the collection of travel writing with … (1994). In 1996, the centennial celebration Monogram canvas has been carried out in seven cities worldwide.
After presenting his collection of feathers (1997), Louis Vuitton, Marc Jacobs is with art directors Jae (1998). In March Next, we designed and launched the first online business loan-to-wear clothing for men and women. This year, the line Monogram Vernis, LV scrapbooks, and Louis Vuitton City Guide has been launched. 1300 km from Dalian to Beijing, the first demonstration took place in China ("China Run ") as well. The recent events in the 20th century have been released Monogram Mini Line (1999), opening the first store in Africa in Marrakech, Morocco (2000), and finally the auction at the Venice International Film Festival, Italy, where the case of vanity "amfAR" designed by Sharon Stone has been sold to proceeds going to the Foundation for AIDS Research (also in 2000).
2001 to date
The store Fifth Avenue in Manhattan.
In 2001, Stephen Sprouse, in collaboration with Marc Jacobs has designed a limited edition line of Vuitton bags that appears the writing on the floor monogram. The graffiti read Louis Vuitton and so in certain pockets, the name of the bag (like the Keepall and Speedy). Some pieces, which have the graffiti bottomless Monogram canvas, are created and only available to customers on the list of Vuitton for VIP clients. Jacobs has also created the bracelet, the first piece of jewelry more LV, in the same year.
In 2002, a collection of watches was introduced drum. During this year, the LV building opens in Tokyo, and the brand is working with Bob Wilson for the Christmas windows of their design. In 2003, Takashi Murakami, in collaboration Marc Jacobs, orchestrated Monogram Multicolor canvas new line of handbags and accessories. This range includes the monograms of the standard Web Monogram, but in 33 different colors in each white or black. (The classic canvas features gold monograms on a brown background.) Murakami has also created the Cherry Blossom pattern, cartoons in which smiling faces among the flowers and yellow roses are sporadically placed atop the Monogram. This model appeared in a limited number of rooms. Production This limited edition was discontinued in June 2003. In 2003, shops in Moscow and New Delhi, India are open. Lines Suhali Leather Utah and are released, and the 20th anniversary of the LV Cup runs well.
Louis Vuitton located on the famous Avenue des Champs-Elysées.
Louis Vuitton celebrated its 150th anniversary in 2004 in the world. In this year branded stores opened in New York (Fifth Avenue), São Paulo and Johannesburg. It has also opened its first store in Shanghai. In 2005, Louis Vuitton reopened its store on the Champs Elysees (the reputation of being the largest LV store in the world), and published the collection of Speedy clocks. In 2006, LV opening of the Espace Louis Vuitton on the seventh floor.
Controversy and conflict
Collaboration with Germany Nazi
The French book by Louis Vuitton, a saga Français (Louis Vuitton: A French series)) tells how the Vuitton family actively helped the government puppet led by Marshal Philippe Petain, to increase their wealth from their dealings with the Nazis. The family established a dedicated production factory objects glorifying Pétain, whose more than 2,500 busts. Petain's Vichy regime was responsible for the deportation of French Jews to German concentration camps.
Babull Carolina, a spokesman for the publisher (Fayard) said: "They [Louis Vuitton Co.] did not dispute anything in the book either, but try to bury the state that does not exist. "In response to the book's publication in 2004, a spokesman for LVMH said it was" ancient history … The book covers a period that was home and long before it became a part of LVMH. We are diverse, tolerant and all things in a modern society should be. "Another spokesperson for LVMH told the satirical magazine, "We do not deny the facts, but unfortunately, the author has exaggerated the Vichy episode." In an article published by L'Express, France first weekly News, Jacques Attali, an adviser to then-President Francois Mitterrand, described the book as an investigation "notable" and a "must read".
Louis Vuitton vs. Britney Spears Video
On November 19, 2007 Louis Vuitton to redouble efforts to prevent counterfeiting, successfully sued Britney Spears of violating counterfeiting laws. Part of the music video for the song "Do Somethin '" sample fingers tapping on the dashboard of a hot pink Hummer with what appears to be a flower of Louis Vuitton "Cherry" design with the LV logo. Britney Spears itself has not been convicted, but a Paris civil court ordered Sony BMG and MTV Online to stop broadcasting the video. They were also fined € 80,000 to each group. An anonymous spokesman LVMH said the video constitutes "attack" on Louis Vuitton brand and its luxury image.
Louis Vuitton against Darfur Charity
On February 13 2007 Louis Vuitton has sent a Cease and desist artist Nadia Plesner for the reproduction of a bag that infringes Louis Vuitton intellectual property. Reproduction in question is a cartoon showing a child holding a malnourished dog and a designer bag designer. The features shown on T-shirts and posters, with all proceeds going to charity "sell for Darfur." The artist has defended his " Simple Living "campaign and their right to artistic freedom in a written response to Louis Vuitton February 27th 2008, calling attention to the absence of the famous monogram, others say the figure refers to "designer bags in general, without specific mention of the brand Louis Vuitton is the illustration or any other material of the campaign. April 15, 2008, Louis Vuitton has reported Plesner the prosecution have been initiated against him. It was reported that Louis Vuitton is demanding $ 7,500 (€ 5,000) for each day Plesner continues to sell Simple Life products, $ 7,500 for each day of the original cease and desist letter is published on their website and $ 7,500 per day to use the name "Louis Vuitton" on its website. It is further alleged that Louis Vuitton is demanding that the artist pay the legal costs Louis Vuitton, whose $ 15,000 to cover the additional costs the company incurred in protecting their intellectual property rights. Although the outcome of this trial is still unknown, the image in question was removed from the website Plesner over an extended period. Although other image is now used Plesner fundraising, the original image has reappeared and is posted on the site.
New York Magazine has reported that Louis Vuitton has tried to leave the case to the courts, but were forced to take legal action when Plesner has not responded to his initial request to remove the image in question, nor the subsequent cease and desist Order. The spokesman also said that LVMH Plesner has tried to hide the lengths that LVMH was in order "to avoid persecution." These statements do not match Plesner published response to cease and desist, and rule has been criticized for not allowing Plesner respond to requests for LVMH, especially since the magazine was in contact with her just days earlier.
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