Advertisement Ideas for Soap Product?

For a chemistry project, [yes, the same one, if you've answered some of my other questions], we have to create our own companies that sell soap products.
My group’s company name is SupaFresh, Inc. and our product is Simply Soap.
It’s going to be pink, citrus scented, liquid soap. [Our product was created based on a survey we passed out]
We need to think of magazine advertisements for different demographics.
Some examples of where our ads would go:

Hi, the name of your product, the name of your company, and the scent make me think you’re going for the natural, organic angle for advertising this product. This is a very popular angle lately, and if you do it right you could potentially reach a wide variety of markets! The trick is how to stand out from the competition.

The print ad for teen girls could be primarily bright pink, with a bowl of brightly-colored citrus fruit (grapefruits, oranges, tangelos, lemons, limes, etc.) in the center, and a bottle of your liquid soap standing in the middle of all the fruit. “Get Fresh, Get Natural” could be the slogan on that ad.

The Sports Illustrated ad could show a baseball pitcher throwing the “ball” (actually a grapefruit) at the batter. “Clean up after a good workout” could be the slogan.

The Time Magazine ad could show a big, colorful bowl of citrus fruits on a white background, with a bottle of Simply Soap coming up out of the middle. “Pure, Old-Fashioned Cleanliness” might be the slogan.

The Vogue ad could show a female model in a stylish bright pink dress and matching shoes, holding a bottle of Simply Soap and smiling. The slogan could be, “I love being citrus-y clean.”

As for Nick Jr., I’d show two cartoon characters, perhaps in black and white. One of them would be visibly clean and the other would be covered in dirt. The clean one would be squirting a bright pink stream of Simply Soap onto the second character’s face and clothes, and saying something like, “A little bit is all you need, Squirt!”

I hope that helps, best of luck with your project!

Behind the Scenes: February Vogue Magazine

Tags: vogue magazine demographics

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